{"id":11782,"date":"2021-02-12T11:32:38","date_gmt":"2021-02-12T10:32:38","guid":{"rendered":"https:\/\/www.coolinmilan.it\/newcool\/?p=11782"},"modified":"2022-09-19T14:30:04","modified_gmt":"2022-09-19T12:30:04","slug":"ikea-e-too-good-to-go-contro-lo-spreco-alimentare","status":"publish","type":"post","link":"https:\/\/www.coolinmilan.it\/newcool\/ikea-e-too-good-to-go-contro-lo-spreco-alimentare\/","title":{"rendered":"IKEA e Too Good To Go contro lo spreco alimentare"},"content":{"rendered":"

Ikea Italia firma il \u201cPatto contro lo spreco alimentare\u201d promosso da Too Good To Go<\/h2>\n

L\u2019app Too Good To Go,\u00a0 nasce per combattere gli sprechi di cibo, consente di individuare bar, ristoranti e attivit\u00e0 commerciali alimentari che propongono beni e prodotti in scadenza o in eccedenza, con l\u2019obiettivo di ispirare comportamenti di sostenibilit\u00e0 e di attenzione verso l\u2019ambiente.<\/p>\n

L’app anti-spreco ha promosso un “Patto contro lo spreco alimentare”. In Italia le collaborazioni con le diverse aziende aderenti al patto inizieranno a partire da giugno. La campagna \u00e8 stata promossa con successo anche in altri Paesi europei, Francia, Germania e Danimarca. Si tratta di una cooperazione virtuosa tra le aziende, i supermercati ed i consumatori.<\/p>\n

Ikea Italia \u00e8 sempre stata attiva nel sostenere iniziative mirate alla riduzione dello spreco alimentare all\u2019interno degli spazi food dei propri negozi ed ora ha trovato un nuovo partner in Too Good To Go.<\/p>\n

\"ikea<\/a>
Too Good To Go insieme ad IKEA contro lo spreco alimentare<\/figcaption><\/figure>\n

Il servizio \u00e8 attivo in 13 negozi Ikea in Italia (Roma, Milano, Pescara, Rimini, Villesse, Bologna e Collegno) dove si potr\u00e0 acquistare, tramite app, una food box ad un prezzo ridotto, contenente prodotti in eccedenza a fine giornata e ritirarle presso i bistro prima della chiusura. In questo modo si d\u00e0 nuova vita a cibi freschi che altrimenti andrebbero sprecati.<\/p>\n

Verso un consumo consapevole<\/h2>\n

Filippo Albertoni, country food manager di Ikea Italia, racconta l’intenzione del colosso svedese di promuovere un consumo consapevole:<\/p>\n

\u201cVorremmo promuovere un\u2019abitudine al consumo di cibo sempre pi\u00f9 consapevole e ridurre gli sprechi di cibo ogni giorno, \u00e8 un gesto semplice in grado di produrre nel tempo un importante cambiamento per l\u2019intera societ\u00e0<\/em>\u201d<\/p><\/blockquote>\n

Lo scopo finale \u00e8 sensibilizzare gran parte degli italiani sul tema dello spreco alimentare. Ad appoggiare l\u2019iniziativa di Too Good To Go, oltre ad IKEA, vi sono importanti marchi del settore agroalimentare come Birra Peroni, Carrefour, La Marca del consumatore, Cirfood, Danone, Fruttagel, Granarolo, Gruppo Montenegro, Gruppo V\u00e9G\u00e9, Kraft-Heinz, Mare Aperto, Naturas\u00ec, Nestl\u00e9, Raspini Salumi, Salumi Pasini, Unilever e Wami.<\/p>\n

Fonte: Teleambiente<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Ikea Italia firma il \u201cPatto contro lo spreco alimentare\u201d promosso da Too Good To Go L\u2019app Too Good To Go,\u00a0 nasce per combattere gli sprechi di cibo, consente di individuare bar, ristoranti e attivit\u00e0 commerciali alimentari che propongono beni e prodotti in scadenza o in eccedenza, con l\u2019obiettivo di ispirare comportamenti di sostenibilit\u00e0 e di …<\/p>\n

IKEA e Too Good To Go contro lo spreco alimentare<\/span> Leggi altro »<\/a><\/p>\n","protected":false},"author":4,"featured_media":13098,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[39],"tags":[196,724,774],"yoast_head":"\nIKEA e Too Good To Go contro lo spreco alimentare<\/title>\n<meta name=\"description\" content=\"L'app anti-spreco ha promosso un "Patto contro lo spreco alimentare", Ikea Italia lo firma. Cool in Milan.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IKEA e Too Good To Go contro lo spreco alimentare\" \/>\n<meta property=\"og:description\" content=\"L'app anti-spreco ha promosso un "Patto contro lo spreco alimentare", Ikea Italia lo firma. 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