{"id":17821,"date":"2021-07-09T14:31:12","date_gmt":"2021-07-09T12:31:12","guid":{"rendered":"https:\/\/www.coolinmilan.it\/newcool\/?p=17821"},"modified":"2021-07-09T14:31:12","modified_gmt":"2021-07-09T12:31:12","slug":"milano-malpensa-boutique-lo-shop-online-di-travel-retail","status":"publish","type":"post","link":"https:\/\/www.coolinmilan.it\/newcool\/milano-malpensa-boutique-lo-shop-online-di-travel-retail\/","title":{"rendered":"Milano Malpensa Boutique, lo shop online di travel retail"},"content":{"rendered":"

Milano Malpensa Boutique <\/em>per lo\u00a0shopping online pre-partenza.<\/p>\n

Malpensa<\/strong><\/a> \u00e8 il primo aeroporto in Italia<\/strong> a offrire ai passeggeri un marketplace<\/em> dedicato ai brand del lusso.<\/p>\n

La pandemia ha accelerato le trasformazioni anche nel settore del travel retail. A confermarlo \u00e8 il caso di\u00a0Malpensa<\/strong>.
\nSea<\/strong>, l\u2019ente che gestisce l\u2019aeroporto milanese, ha lanciato \u201cMilano Malpensa Boutique\u201d:
\n<\/em>un nuovo portale dei brand del lusso di Milano Malpensa<\/strong>, che funziona come marketplace per il pre-acquisto online e va a rafforzare la strategia omnichannel<\/em> che sta coinvolgendo anche mondo dello shopping<\/a> nel canale duty free.<\/p>\n

\"Milano
Milano Malpensa Boutique: l’interfaccia dello shop online<\/figcaption><\/figure>\n

Come funziona?<\/h2>\n

Attraverso il portale, infatti, \u00e8 possibile sfogliare i cataloghi delle boutique aderenti all\u2019iniziativa e prenotare i prodotti a disposizione. L\u2019acquisto avverr\u00e0 direttamente a Malpensa<\/strong> il giorno della partenza.<\/p>\n

La piattaforma funziona secondo una logica \u201cpick-up in store\u201d<\/em>:
\nbooking online, pagamento e ritiro in negozio o presso uno specifico punto di ritiro in aeroporto<\/a>.<\/p>\n

Come dichiarato da\u00a0Luigi Battuello<\/strong>, direttore Non-Aviation Business Development di Sea<\/strong>:<\/p>\n

\u201cIl Marketplace Milano Malpensa Boutique \u00e8 un progetto avviato prima della pandemia,
\nle cui ragioni sono state rafforzate dalla crisi.
\nL\u2019innovazione, anche in ambito retail, rappresenta parte essenziale della strategia di Sea volta a migliorare l\u2019esperienza complessiva dei passeggeri\u201d.<\/p><\/blockquote>\n

Prodotti disponibili nello shop online<\/h2>\n

In una fase iniziale saranno circa duemila i prodotti disponibili con questa modalit\u00e0, tra cui i brand Dodo,\u00a0Etro\u00a0e\u00a0Montblanc,<\/strong> oltre al player specializzato nel travel\u00a0Dufry<\/em>, con una importante selezione di articoli di alta gamma.<\/p>\n

La prenotazione dell\u2019acquisto non prevede registrazione da parte del passeggero: \u00e8 sufficiente inserire i dati personali e le informazioni relative al proprio volo per visualizzare il prezzo del prodotto (se la destinazione \u00e8 extra<\/strong> Ue<\/strong>, si potr\u00e0 acquistare in regime \u201cduty free\u201d<\/em>).
\nPer ciascun prodotto viene visualizzato il doppio prezzo: nello specifico, quello \u201cduty paid\u201d<\/em> e quello aeroportuale \u201cduty free\u201d<\/em>, conveniente rispetto al prezzo di listino.<\/p>\n","protected":false},"excerpt":{"rendered":"

Milano Malpensa Boutique per lo\u00a0shopping online pre-partenza. Malpensa \u00e8 il primo aeroporto in Italia a offrire ai passeggeri un marketplace dedicato ai brand del lusso. La pandemia ha accelerato le trasformazioni anche nel settore del travel retail. A confermarlo \u00e8 il caso di\u00a0Malpensa. Sea, l\u2019ente che gestisce l\u2019aeroporto milanese, ha lanciato \u201cMilano Malpensa Boutique\u201d: un …<\/p>\n

Milano Malpensa Boutique, lo shop online di travel retail<\/span> Leggi altro »<\/a><\/p>\n","protected":false},"author":7,"featured_media":17827,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[125],"tags":[2488,2489],"yoast_head":"\nMilano Malpensa Boutique, lo shop online di travel retail<\/title>\n<meta name=\"description\" content=\"Milano Malpensa Boutique per lo\u00a0shopping online pre-partenza. Il primo aeroporto in Italia a offrire un marketplace di lusso.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Milano Malpensa Boutique, lo shop online di travel retail\" \/>\n<meta property=\"og:description\" content=\"Milano Malpensa Boutique per lo\u00a0shopping online pre-partenza. 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