{"id":29165,"date":"2022-05-13T16:55:52","date_gmt":"2022-05-13T14:55:52","guid":{"rendered":"https:\/\/www.coolinmilan.it\/newcool\/?p=29165"},"modified":"2022-05-13T16:56:26","modified_gmt":"2022-05-13T14:56:26","slug":"ikea-trasforma-home-sweet-home-in-home-pride-home","status":"publish","type":"post","link":"https:\/\/www.coolinmilan.it\/newcool\/ikea-trasforma-home-sweet-home-in-home-pride-home\/","title":{"rendered":"Ikea trasforma “Home Sweet Home” in “Home Pride Home”"},"content":{"rendered":"

Home Pride Home:<\/strong> il nuovo claim di Ikea<\/strong> <\/a>per celebrare l\u2019inclusione.<\/p>\n

In occasione della Giornata Internazionale contro l\u2019Omofobia, la Transfobia e la Bifobia (IDAHOTB)<\/strong>, che si celebra il 17 maggio, il colosso norvegese ha voluto manifestare il suo sostegno alla comunit\u00e0 LGBT+<\/strong><\/a>, reinterpretando il classico \u201cHome Sweet Home\u201d<\/em> e riportando negli store la borsa arcobaleno.<\/p>\n

L\u2019insegna \u00e8 stata trasformata in\u00a0<\/span>\u201cHome Pride Home\u201d,<\/em> incorporando i colori della bandiera arcobaleno. Nelle prossime settimane, in vista del <\/span>Pride Month<\/strong>, il brand incoragger\u00e0 i clienti in tutto il mondo a condividere la scritta sui social, rendendola disponibile in formato GIF.<\/span><\/p>\n

\"ikea\"
Ikea: Home Pride Home<\/figcaption><\/figure>\n

In pi\u00f9, insieme all\u2019organizzazione benefica britannica Stonewall,<\/strong> sono stati redatti alcuni consigli pratici su come essere realmente alleati della comunit\u00e0 LGBT+.<\/p>\n

Helen Duphorn,<\/strong> responsabile per DE&I del Gruppo Ingka:<\/p>\n

\u201cContinueremo a usare la nostra influenza e le nostre risorse, per contribuire a costruire un mondo in cui le persone, di ogni orientamento sessuale e identit\u00e0 di genere, si sentano libere di essere se stesse,
\novunque si trovino\u201d.<\/p><\/blockquote>\n

La borsa arcobaleno<\/h2>\n

La borsa arcobaleno utilizzata al supermercato e la diffusione del messaggio \u201cHome Pride Home\u201d<\/em> rientrano nei piccoli gesti quotidiani, che per Ikea<\/strong> <\/a>possono cambiare il mondo. Una parte dei ricavi dalla vendita delle borse multicolor sar\u00e0 devoluta alle organizzazioni LGBT+.<\/strong><\/p>\n

\"Ikea
Ikea LGBT+<\/figcaption><\/figure>\n

Il brand ha reso noto che, dal 2020, sono state vendute 5,6 milioni borse arcobaleno in tutto il mondo.<\/p>\n","protected":false},"excerpt":{"rendered":"

Home Pride Home: il nuovo claim di Ikea per celebrare l\u2019inclusione. In occasione della Giornata Internazionale contro l\u2019Omofobia, la Transfobia e la Bifobia (IDAHOTB), che si celebra il 17 maggio, il colosso norvegese ha voluto manifestare il suo sostegno alla comunit\u00e0 LGBT+, reinterpretando il classico \u201cHome Sweet Home\u201d e riportando negli store la borsa arcobaleno. …<\/p>\n

Ikea trasforma “Home Sweet Home” in “Home Pride Home”<\/span> Leggi altro »<\/a><\/p>\n","protected":false},"author":7,"featured_media":29183,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[125],"tags":[6795,6798,6796,6797],"yoast_head":"\nIkea trasforma "Home Sweet Home" in "Home Pride Home"<\/title>\n<meta name=\"description\" content=\"Home Pride Home: il nuovo claim di Ikea per celebrare l\u2019inclusione. 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